Opportunity

The Padel Yard already attracts a loyal audience, but there is an opportunity to reach the premium segment those who seek environments that represent status, elegance, and meaningful connections.

This proposal focuses on repositioning The Padel Yard as London’s most desirable padel destination, where sport and business meet in perfect harmony.

Objectives

Strengthen brand positioning as a premium padel reference

Increase perceived value through aspirational storytelling.

Attract a higher-quality clientele, maintaining full bookings.

Promote lifestyle and networking as key brand differentiators.

Strategic Pillars

Premium Content Marketing

• Production of Reels with drone and mobile footage (cinematic approach).

• Professional photography: ambiance, bar, and social lifestyle moments.

• Storytelling and viral scripts designed to spark desire and engagement.

• Clean, elegant, and modern visual communication.

Experience & Business Marketing

• Creation of exclusive events (Padel & Drinks, Business Nights, Ladies Night).

• Development of corporate and premium membership plans.

• Planning of seasonal campaigns and special dates.

• Partnerships with luxury brands, wine labels, and lifestyle companies.

Branding & Authority

• Refinement of brand identity and tone of voice.

• Curated aspirational content strategy.

• PR campaigns targeting a high-end audience.

Monthly Deliverables

Investment

Our aim is to deliver consistent and measurable results, without the need for long-term binding contracts.

Pottery Life

Pottery Life – London, UK

Strategic Marketing & Positioning Proposal

We see Pottery as a unique opportunity in the market: a space where creativity, social moments and unforgettable experiences come together. In a time when people are increasingly looking for activities that go beyond the ordinary, Pottery delivers exactly that something to experience, share and remember.

The concept goes far beyond painting a pot.
Here, each customer creates something with personal meaning, while enjoying a relaxed atmosphere, good drinks and great company. It becomes a fun, emotional and memorable experience: thoughtful gifts, personalised creations and keepsakes that cannot be found on a shop shelf.

This unique value turns Pottery into a business with remarkable growth potential.

Opportunity

Pottery has everything needed to stand out in London’s growing “creative leisure” market. The experience naturally generates visibility, encourages repeat visits and expands revenue streams through private events, drinks and group bookings. With the right storytelling and social media strategy, this concept can quickly scale into a premium and profitable brand.

Objectives

Increase the number of in-store visitors

Position Pottery as a leading brand in its segment

Build emotional storytelling that connects with audiences

Encourage social sharing to boost organic reach and brand awareness

Premium Content Marketing

• Emotion-driven campaigns around real moments
  (birthdays, proposals, Mother’s Day, hen parties…)

• Content showcasing the creative journey: people → creation → memories

• UGC incentives to amplify reach

• Clear calls to action for people to book and visit

Proposed Strategy

Monthly Deliverables

Investment

This rate is valid if we also sign the agreement with Padel Yard.
As both projects are under the same management and location, we are able to optimise production time and resources for the best cost-benefit.

If Pottery is contracted separately, this proposal will need to be revised, and a new rate will be agreed based on the scope delivered exclusively for Pottery.

Our aim is to deliver consistent and measurable results, without the need for long-term binding contracts.

Our Team

Seeds is made up of a team of four professionals who have combined talent, experience, and vision to support businesses in their digital growth.
Each of us brings unique expertise that, together, creates tailored strategies, measurable results, and communication that generates real value.

Luana Falkine

Nicholas Falkine

Caroline Rebuli

Ricardo Carvalho